“The prevalence of hearing loss in Australia is projected to increase
from one in six to one in four by 2050”

Objective

Drive an increase in new audiologist appointments for everyone. Normally this market is full of negativity & only focusing on loss & ageing. So why not turn that around and make it more positive. Senses gives people knowledge of the world, it helps to create memories which can lead to a sense of well-being.

how it works

Passersby can see the cinemagraph video of subtle movement through the rainforest with a clear emitting sound of nature. Standing at designated spot, flowing water and blowing of the wind through the tall trees and birds chirping can be heard with the whisper of ‘Do you hear the chirping? Is there a waterfall nearby?’ at various times as full fidelity sound immerses the listener from overhead directional speakers. Take a one step out of bounds, the sound seems to magically disappear so full sounding movie quality audio can be enjoyed in a public space without disturbing others.

Decal on floor will be placed at an appropriate distance away from the signage to reflect a sensible audio level. Moving to and from the signage will change the levels, showing the difference in good and bad hearing.

A highly immersive, disruptive technology is a great way to capture passerby’s attention. When the crowd is at optimal engagement, asking them to text a keyword to a shortcode (i.e., “Discover’ to 1234 567 890”). This is a great way to opt-in to receive text messages and capture their information.

Once it’s booked, send a follow-up thank you text message to demonstrate the importance of their involvement in the campaign. A valued customer will be one who continues to engage on your campaigns in the future.